Social media advertising management involves planning, creating, optimizing, and analyzing paid advertising campaigns for brands and businesses on platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter (X). An effective social media advertising strategy enables brands to reach their target audience, create awareness, and increase conversion rates.

Google Ads is an online advertising platform that enables businesses to run ads on the Google search engine and its associated platforms. Formerly known as Google AdWords, Google Ads allows businesses to reach their target audience more easily, increase brand awareness, and potentially boost sales.

SEO (Search Engine Optimization) refers to the technical, content-related, and strategic efforts made to help a website appear higher in search engine results. The goal is to attract more visitors to the website by achieving better rankings in organic search results.